Depending on the site's purpose, Amigo sites are "designed to market" through the search engines.  It will be a major factor to your site's success. Over a short period of time, your business web presence becomes an effective extension for marketing and customer service/communications, a concept that is sure to more than pay for itself directly, and indirectly. Use your site to tell who you are, what you do, why you do it, how you do it, how you are growing, what you are doing new or improved and where you are. Use your site to find out who your customers are, what they want or don't want, so as to sell your product/service and message in quick, convenient steps. Then use this information to improve and streamline your marketing strategies more effectively. Amigo recommends our linking programs, site log reports, meta tags and  search engine  strategies combined, to give your business what we believe to be mandatory for marketing your website on the NET.

Purpose: Every site has a reason for being there. A site’s purpose should be clear and its content should reflect its purpose, be it to entertain, persuade, educate, or sell. Advertising should be appropriate to the intended audience and should not overshadow the content. A good site should enrich the user’s experience. see planning