1.Network to boost your site traffic. Ask other webmasters to link to you. This will help your
search engine rankings and create a strong company image as well as traffic. Send email only to
webmasters with related content and personalize the message. You need to offer a reciprocal link.

2.Stay fresh. You don't have to update by the second but you should refresh your site's content as often
as possible. Updating shows customers you are on top of things and helps your business appear current.

3.Put your URL everywhere. Use your usual (and maybe some unusual) methods of communication
including stationary, business cards, invoices, faxes, company car or truck, advertising premiums,
printed ads. Really anything that helps your site's URL get the right exposure in "real space"
will drive traffic to your site.

4.Nominate your website for web awards today! It doesn't have to be a big name website. If you win,
post the news and award on your website. Aside from the promotion, chances are you'll gain an external link
 from the site that awarded you. Win-Win: increase web traffic and gain recognition for your website!

5.Logos and Slogans. They aren't set it stone but make some good ones the first time. Spend a lot of time
on both, and if you can afford professional advice, it's not a bad idea. In general, your logo and slogan
should be displayed every page of your website. Consistency is everything.

6.Write right!! Clear and concise writing is paramount to effective communication in your web content
press releases and newsletters. If needed get some help. Once you get pass the visual aspect of the Web
you want strong content through out your site.

7.E-newsletters benefit you and the customer. Keep it short and sweet. Send e-newsletters at 
consistent increments and make your material easy to understand. Try to make it viral by asking recipients
to invite others to sign up. "Word of mouse" occurs on the NET when this is done.