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Your website will often
be a person's first impression of your business. It's
very important that your website represent you in a positive
manner. Is it easy to use? Does it take long to download? Do you meet the
visitors needs? Are you easy to contact? Please consider the items below
when planning a site. |
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Set a total budget for your
website including marketing & maintenance. It's
important to know how much you can spend on your project.
Considering costs, remember that a website is a complex matrix of text
and images and professional execution is very important. As generalization, the larger your investment, the greater your return. In
order to spread your investment over time, you can also grow and expand
your website gradually. A common budget error is forgetting to include costs for marketing. |
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Determine
the purpose for your website and the
intended results. Does this
purpose support the mission and vision for
your company?
The number of options and variables that are possible
in the design of a website
are virtually
endless. Without a
clear idea of the
purpose for your site, you may
end up putting time, energy and money into a project which
doesn't meet your needs. If you know in advance the
results you
intend to achieve, you will be better equipped
to create a website which will
achieve those results.
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Consider the design
and layout/organization of your website. Is
it easy to use? Does it take too long to download? Is it easy for Internet
visitors to find information? Does it meet the needs and expectations of
your visitors? Your website is a component of
your overall marketing strategy
and should
reflect your business and current marketing presentation. |
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Promote,
Promote, Promote. No one will find your site if you
don't let them know about it.
Your site must be posted to
search
engines such as
Yahoo,
Google, HotBot, MSN and
AltaVista. There are approximately 10 to 20 main search engines and
several hundred
that are smaller or specialized. Amigo offers search
engine
submission
services and other marketing programs for your
'findability'
on the Web. |
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"I'd
like to thank Amigo for creating for me the classiest site on the
Web. The information supplied
is amazing,
as is the
artwork and audio features. I never realized how many people enjoyed
my music. I'm truly blessed
to
have had Amigo design my site.
Thank you again, and
please carry on."
--Long John Baldry |
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info@amigowebservices.com
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